How to Increase Your Income
Using Smart Strategies, Smart Technology
and a Helpful Friend

Don't miss out - take your business to the next level!

I'm Busy ... Show me the short version

A message from Robin Henry
Alice Springs, Central Australia,

Robin Henry MEd, BBus, BEd, DipT(TAFE)

Dear Friend Real estate can be a tough business. One week you're on a gold mine, the next week a peat bog. You know what I mean ... income peaks and troughs from feast to famine from one pay to the next. One week everyone wants a house, the next they don't. Then there's the competition. Not only in your own firm, but between competitors whose offices always seem to be too close for comfort. If this rings a bell for you, then you probably need to consider how you can work smarter to increase your current business while developing a healthy residual income that will increase and continue until you switch it off.

Here's a scenario that may be familiar to you: You hold a property open inspection to which 20 people attend. You jot down their names and telephone numbers and later, when you attempt to telephone them, you get the run around; some are available, some aren't. You follow up, but it takes forever. With several contacts you finally give up because you can never seem to find them when you call. You move on to your next task and the handful of people you couldn't contact fall off your radar. This is regrettable, but it happens and is all part of the job. But it need not be.

If you had an email management and marketing strategy and a quality email software system, you would have obtained their email address (who hasn't got one?) and within days you could develop rapport with prospects, and have an opportunity to remain top of their mind ... when they decided to buy or sell, who do you think they'd call?

Central to your email strategy are two things: first, you must comply with the Spam Act (email only those people who have agreed to receive your messages, include your contact details and a way in which your subscribers can unsubscribe in every message). Next, you need to use a professional email client that will handle most of the work for you, including personalising your email by placing the recipient's name in the message. (Research has shown people are much more receptive to email that looks like it was written for them and not broadcast to thousands. For real estate professionals, it helps develop trust and rapport among clients).  

Imagine this better scenario: You run your open inspection and ask attendees for their email address so you can send them further information. They agree and when you return to your office you enter their first name and email address into your email client. You pull up a template file with a photo of yourself surrounded by the colours and logo of your firm. The message has today's date and tells your prospects how nice it was to meet them at the open inspection and how keen you are to help them find their new home. Included in your email is an offer of a free download, a short booklet that explains the 10 most important things to consider when looking for a new house. You wrote the ebook in a couple of hours and it costs absolutely nothing to distribute electronically. It has your photo and contact details and some very useful information. Because it's free almost everyone takes up your offer. Because you have given them something for nothing, they begin to form an obligation to reciprocate.

Several days later you send them another short email letting them know about some additional properties that might meet their needs. Under your signature block you include a Post Script introducing them to a removalist or house cleaner who may be able to assist them relocate to their new property once they buy it. This is another opportunity to generate a referral commission. By now you can see the potential of this marketing method.

Strategy One - Email Management

All you need is a quality email software client and you're in business. There are numbers of suitable programs that will handle your email list professionally. The best I have found, the one I use for my marketing and recommend, is Group Mail Personal. At just under $US100 it loads onto your computer and handles everything you need including automatic subscriptions and unsubscribes, personalisation, email tracking, HTML or text formatted documents (with photos, colour schemes etc) and much more. If you are genuinely serious about leveraging technology to improve your bottom line, Group Mail Personal will be undoubtedly, the most useful asset you can obtain. And it's excellent value for money. You download it online and can have it running within about 15 minutes.

It's highly suited to run a one person operation like mine, or for use within a large, busy real estate practice.

While an email management strategy will help you improve your business and give you an opportunity to earn some additional income, nothing beats having your own money-generating Internet site.

Strategy Two - Create a Money-Generating Internet Site

Another winning strategy to promote yourself and your business is to have your own Internet site. It's incredibly cost effective and can link to your firm's site, so it doesn't have to be an all bells and whistles site costing thousands. Two or three pages with links to relevant real estate articles is all you need. You can even get the articles free, so you don't even have to write them.

People are information hungry, increasingly using Internet search engines like Google to find information. Fewer people are now using directories like the Yellow Pages ... search engines are in and people simply enter keywords to find what they want. (I'll bet you use search engines too rather than fighting with a five kilogram directory)

Your site can be the fountain of information that will keep them coming back and keep your name in their thoughts. The best part about having your own site is that it can generate traffic for you while you sleep. Your office door is NEVER shut. Set up an email subscription to your monthly real estate advisory letter and people will subscribe. Add some Google AdSense advertisements and get paid by Google for every click through; put up a couple of ebooks or other products and people will buy them online. Sell other people's related products and services and rake in a commission.

Globalisation means you no longer need to only think regional; your potential customers are everywhere on the Internet. (See below for free Geo-Local Control explanatory booklet) 

My main message today is this: If you only sell one product - real estate - you are missing a golden opportunity to increase your wealth by earning residual or passive income with little effort. The advantage of this type of income is that if you stop working (retire, get sick, get fired or retrenched), the money keeps rolling in. Multiple income sources is the way to go and the Internet enables that like nothing before.

Now, I bet you're thinking, "But, I can't afford a site, don't know anything about site development, graphics or anything related to the Internet."

You don't need to. There are excellent and very cost effective options to develop your own Internet sites quickly and efficiently. You'll be surprised at how inexpensive it is to become an Internet entrepreneur like tens of thousands of others who are generating solid incomes. 

Pulling this together

I was asked by a colleague in real estate how to go about setting up an Internet Marketing site to supplement her already healthy income. She wants to cut back on the long hours and weekend work required in the industry. It got me thinking.

I decided to assemble a top quality, cost effective and highly efficient package especially for Real Estate professionals. It had to be affordable and simple to use. In addition, it had to have integrity ... no Mickey Mouse stuff here (apologies to MM). Now, I'm happy to say, I've done all the hard work and created a package deal second to none.  

Here's the deal: If you invest a small amount of money (all of which is tax deductible) to set yourself up a professional, fully automated online marketing system, you will be able to leverage sources of income you had never realised existed. Much of it is residual ... you don't have to do anything and it just keeps rolling in. For example, if you have Google AdSense adverts on your Internet site (free), when people click on the ads, you get paid a small amount of money. Small amounts add up to large amounts. This is only one way you can capitalise on your investment.

My Recommended Investment Package: Here's how much your investment would cost for 12 months if you decided to follow my recommendation.

Purchase Group Mail Personal to manage your email strategy	$99.00
Purchase Xsitepro Internet Marketing Software program to build your sites quickly and easily	$197.00
Buy a domain name from Go Daddy (12 months)	$8.95
Buy site hosting from Go Daddy (12 months paid monthly at $3.95 per month)	$47.40
Total investment in US dollars (doesn't include Internet connection costs)	$352.35

NB: $466 Australian dollars at time of writing

In the second year it would only cost you $56.35 to run your Internet site and email marketing system (plus the cost of your Internet connection which you are probably already paying). This is probably 10 times less than what you pay for your business cards.

Even if you never made any ADDITIONAL income from your site ... and that's highly unlikely ... the additional commission you'll make from leads and better client communication will cover the costs several times over.

This is an offer too good to miss. And it gets better.

I will mentor you (This is what makes this deal special)

For anyone who buys the whole package I'll give ongoing support through short tutorials, articles, a forum and other materials about how to tackle different parts of the marketing or software management. Some of the things I'll help you with are:

1. Where to get free real estate articles you can place on your site to attract traffic (this is so easy in Xsitepro)
2. How to tap in to multiple sources of income
3. How to make an email template that stands out
4. How to manage your links
5. Different strategies you can use to generate money; affiliate programs

And much more.

With my help and the best software and hosting offers available, you should be able to get up and running fast and start earning money.

Are you ready to start making money?

You'll no doubt want to check out these offers before commiting to this project. That's sensible. Rather than me adding another heap of pages here, follow the links below to check these products out. Each will open in a new page so you can find your way back here:

Step 1: Get a domain name and site host: A domain name  is something like www.brisbane-real-estate.com and you'll need someone to host your site. GoDaddy.com - World's #1 Domain Name Registrar, sells domain names for around $US8.95 per year (much cheaper than in Australia) and hosting for around $US3.95 per month. Their service is excellent. We're talking really cost effective here, but If you prefer an Australian host, I recommend Ilisys in Perth which is also very cost effective and very efficient. (It's the first Internet Service Provider I've experienced that actually tells you how you can save money)

NB: Before you choose a domain name, please email me for my tutorial about preferred names. I'll help you get a name that will be more visible to the search engines.

Step 2: Buy Group Mail Personal email software: Group Mail is a slick, simple to use, highly professional bulk email management system with flexibility built in eg, it has an HTML editor that you can use like a word processor to produce HTML email. It subscribes and unsubscribes clients, has several sending modes and can do partial sends to your list eg, email everyone living in a specific city or who is interested in a specific house. It's excellent for running a newsletter or regular mail out. Check Group Mail out here.

Step 3: Buy Xsitepro Internet Marketing software: Here's the second option. Simply the best HTML generating software available today is an innovative program from the UK called "Xsitepro" that has been designed specifically for Internet marketing. (I've used it to create this page). Within an hour and with no technical knowledge you can have a professionally designed site up and running. All you need do is add content. Read all about it here ... make sure you watch the video it's very informative.

Step 4: Advise me of your purchase details: Fax or email me proof of purchase with your name and email address and I'll send you a link to download your first ebook and commence sending regular tutorials.

I hope this information has been of interest and gets you thinking about working smarter with smart technology to improve your income. Hopefully, we'll be working together real soon to help you make a huge additional income.

To your every success

Robin Henry
Principal Adviser

PS: Please call me on 0438 826 192 or email me through my contact page here if you wish to discuss this offer.

Read some of my articles:

Using Outlook to Count Responses
Make Your Business Cards Work
You DO Have an Email List Don't You?