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Dear
[firstname]
Here
is the latest edition of HRD Alert! to which you subscribed.
If you have trouble reading this, an online copy is available
here. You can
load it into your browser or save and read it off line.
EDITORIAL
With the Silly Season
almost upon us, the next issue will be the last HRD Alert!
for 2003. The first issue in 2004 will be sent at the end of January.
Remember when we were all counting down to 2000 - when the world
was supposed to end or at least be disrupted by the Year 2K software
problems? Seems like just yesterday doesn't it?
Next year I intend
to add value to this newsletter by arranging some special deals
with suppliers of relevant goods and services. Keep your eye on
the left column. If you know of anyone with something useful to
offer a training target audience, please let me know.
On the home front,
during the past fortnight I've had my grandson Tory stay a few
days with me as he had chicken pox and my daughter couldn't send
him to child care. There was noone else to look after him, so
he arrived at 8 am and left around 5.30 for three days. He's a
high maintenance little guy and apart from the fact that he ran
me ragged, I'm astonished at how much he has learnt in such a
short time. He loves buttons, but hasn't reset my PC now for a
while. He can insert and extract a floppy disk in my Dell and
even gets the disk the right side up. At his age, we learn by
watching others and his powers of observation seem keener than
I've ever known.
As an educator, I
wish we could somehow retain the level of interest and information
absorption of the young well into our thirties ... or later. But
alas, by the time they've spent a year or two at school much of
the keenness has gone. Why is that? Well, I guess I could fill
a book with ideas about why, but today's not the time to do that.
The first topic this
edition discusses the new mode of communicating which seems to
be evolving ... quick, short communicating in the main. But I'll
let you visit those topics and the Worth a Look topics yourself.
No point in over doing it eh?
Until next time,
yours
in HRD
Robin
Henry
Principal Adviser
CONTENTS IN BRIEF
Communicating and the New
Technology
With the advent
of email and the Internet, a
new way of communicating is slowly evolving. This is leading to
different styles of verbal and written communication and will
become the business/community norm within a decade. It will impact
on training. More ...
Making
a Buck from Presenting
If you know
something about training and can present fairly well, you'll never
be short of a dollar. If you happen to be famous - or even infamous
- you can do very well. People are hungry for information. You
have information. You can sell it to crowds who will happily pay
to hear what you have to say. More ...
National
Skills Report Released
The Australian National Training Authority (ANTA) recently released
the National Skills Report. The report discusses the 'drivers
of industry skills needs' and, among other things provides some
findings that will help you decide where you should be heading
in terms of your professional development or from a business point
of view. Even non-Australian readers will find trends being paralleled
in their own countries. More ...
Worth A Look
Several sites
that are worth visiting include
the Global Education Network site, Thinking Edge and Training
Cafe, all of which have something to offer the busy HRD bod. Oh,
and there's an up to 50% reduction in CCH books that you can check
out at the CCH site. More ...
[TOP]
COMMUNICATING AND THE NEW TECHNOLOGY
Imagine this scenario.
Wife and husband arrive home from work and the following conversation
takes place:
Husband: 'Hello darling,
how was your day?'
'Not bad ... do you want to hear about it?'
'Um, give me the brief, hypertext version ... I've got to get
ready for golf.'
'Okay. There are just three things worth reporting:
1. I had a wonderful
delivery ... young mother had a baby girl
2. The accounting office called about my leave pay
3. I got a quote for my new sewing machine'
'Great. Tell me if
your leave pay is enough for you to buy me a golf buggy for Christmas?'
Is this the way of
the future? Are we becoming so busy that to save time we'll eliminate
unnecessary chatter, list topics up front and then select those
topics we want to discuss. Our writing is certainly becoming
that way. Perhaps it's an exaggeration to say it may become similar
for the oral word, but we are seeing differences in written communication.
These, and the expectations they create will have an impact on
how we train.
While the opportunities
to change the way we communicate are limited, I believe writing
will change in the following ways:
- It will become
less personal and friendly and stick strictly to the content
(we're all in a hurry and haven't got time to write or read
waffle)
- The flipped triangular
method used by journalists writing for news media will become
the norm, especially for business writing
- Some of the written
methods will flow into verbal communication
- More shorthand/shortforms
will be used with hyperlinks
- We will use fewer
words and alternatives will fall out of favour
Why do I believe
this? I believe I can see it happening. The new technology has
created an 'instant satisfaction' mentality. We buy over the Internet
and receive electronic goods immediately; we click on a link and
an autoresponder delivers an email ... perhaps with an attachment.
The pace is quickening. We have short relationships, fast food,
same day service, do-it-yourself this and that.
We demand things
NOW! We receive so much information that we have to discriminate
... which emails will we delete and which will we read? It it
doesn't get our attention fast, it's dead!
Education and learning
need to meet this demand for instant satisfaction. Just-in-time
learning and training are everywhere. No longer do people want
to store large quantities of facts and figures ... they want to
know where to get the information when they need it: 'Just-in-time-information'.
The Internet's perfect for it.
Have you started
to adjust YOUR writing for the new technology?
[TOP]
MAKING A BUCK FROM
PRESENTING
The world - at least
from where I see it, is full of people who either tell their story
or tell you how to do something for money. For example, recently
I attended a combined breakfast and talk by a young, personable
(and pleasantly attractive) lady who told the story of how she
had gone from rags to riches in a home-based-business. Until I
signed up to hear her story, I had never heard of her, her firm,
or her product. Thirty-five to 40 other people were also interested
enough to hear what she had to say that they paid $15 per head.
Not much risk in a $15 fee when breakfast is thrown in.
All of us have information
and experience that is unique. You don't have to be a Bill Clinton
with high-flying stories of presidency and oral sex that wasn't
really sex, to earn an income, although it helps. There are dozens
of less notorious people earning a good income on the presentation
circuit. True, it's easier if you are tall, dark and handsome
if male or lean, shapely and stunning if a woman. But don't let
your physical attributes deter you - there are many 'ordinary'
people on the presentation circuit doing very well thank you.
What you have to
do is find a topic of interest that lends itself to a mix of humour
and seriousness; 'How to Make Your Marriage Last X Years or More',
'Being a Successful Marketer', 'Keeping Your Kids Off Drugs',
'Making a Fortune from Affiliate Programs', 'Creative Communication'
and so on. I'm sure you can think of a few.
Next, chase up some
sayings and jokes that fit your topic. Put your presentation together
and test it. Buy some nice clothes. Get your hair and finger nails
done. Buy some nice jewellery - after all, if you are preaching
success, you need to look successful.
People are keen to
hear what others have to say and they'll pay. Pick an interesting
or unusual topic, choose a town which has few presentations, advertise
widely, accept money up front and bingo! All you need then
is a slick presentation and after a while people will be begging
you to speak at their venue. You can make even more money if you
have something to sell while your audience is excited - books,
tapes, subscriptions etc. It can be a handsome money earner.
If you aren't brimming
with confidence, attend one of these motivational presentations
some day and, If I'm right, by the end of it you will be saying
to yourself, 'I could have done that'.
[TOP]
NATIONAL SKILLS REPORT RELEASED
ANTA released it's
first National Skills Report in September 2003. The report, the
first released, sets the standard for what will be
annual reports intended to ensure demand/supply equilibrium in
Australian business and industry.
Working through The
National Industry Skills Forum, key trends and issues will be
identified to inform our Vocational, Educational and Training
system what is required. Additionally, school leavers and others
will be able to gauge which jobs are going to provide them with
an income or best career options.
If the forum works,
there will be fewer shortages of skilled people in areas such
as nursing, construction, retailing, and teaching. This initial
report highlights the changing mix of Australian society and the
impact it will have on skills, training and employment in the
next two decades. Job growth, now around 3% per annum will slow
over the next decade. Specifically, the ageing population, mass
retirement of the Baby Boomer Generation, and falling numbers
of young people, will mean that demand for VET will shift from
having a bias for young people, to a bias for retraining older
people.
According to the
report, non-training issues such as the way work is organised,
recruitment policy and practice, employee relations and job design
will also play an important part in meeting skills shortages.
For those starting
out in their careers, the report cites the legal, accounting,
finance, marketing, property and business services jobs as expanding
faster than the national average. The work categories to avoid
are agriculture, mining, manufacturing, and energy. Business and
innovation are expected to be the big winners because of the trend
to outsourcing from other sectors. Good news for home-based operators.
The most stable occupations
according to the report are, nursing, natural and physical sciences,
plumbers, and teachers.
If you need to read
more in depth, please visit the ANTA site at http://www.anta.gov.au
where you can download a copy of the report in PDF format.
Global
Education Network
Is
a good resource for
educators and training specialists, especially those involved
in e-learning. There are dozens of articles written by academics
and others in the industry. You can subscribe to their newsletter
and receive periodical updates.
Visit the site here.
Thinking
Edge
If
you are involved with sales and marketing training Thinking Edge
might be of use to you with a range of topics including:
- Attention-Interest-Learn-Decide
cycles
- Heading
your message in front of clients
- Positioning
your value
- Building
your road map
and
much more. Go here:
Training
Cafe
No,
it's not a place where you get cafe training ... but you already
knew that didn't you? Macromedia sponsors the Training Cafe to
provide resources for educators including instructional media
you can download and curricula. There is a blogging link (remember
Blogs from last edition?), fora and much more. If you teach computing
or wish to learn something about a Macromedia product like Flash,
this is the place to go. Visit here.
CCH
Australia
To
make room in the warehouse for their soon-to-be-released new editions,
CCh is holding a summer clearance sale. Click here
to receive up to 50% off selected books, CD-ROMS journals and
loose-leaf titles. Sale ends 12 December 2003 (or until stocks
last!) CCH tends to have expensive titles, so a reduction up to
50% may be opportune, especially if you've seen something but
baulked at the price.
[TOP]
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